KEY COMPETENCIES
• Organizational Leadership & Online Community Development
• Product Management for Software & Consumer Marketplaces
• Boosting Product Adoption Using Strategic Marketing Channels
• Emotional Intelligence & Empathic Communication
• Data-Driven SaaS Analytics for Key Performance Metrics
PROFESSIONAL BACKGROUND
Streamlabs (Logitech) - Sr. Product Manager (2019 - present)
Directed the production of consumer software, web & mobile products
• Designed and supervised the production of a charity fundraising platform that transacted over $20 million in its first year
• Invented a mobile-first marketplace where celebrities could converse with and and monetize their biggest fans.
• Invented “Safe Mode” to combat “hate raids.” This feature went viral, earning more than 15,000 RT’s and likes in the first 48 hours.
Streamlabs - Head of Growth and Marketing (2018 - present)
Defined the company’s marketing and sales objectives and directed 16 people in the pursuit of their corresponding key results
• Grew broadcast software market share from 0% to 41% in 1 year
• Directed campaigns resulting in 4.2 million software installations
• Increased organic search traffic 33% in 4 months (1.1M to 1.6M)
• Directed the production of 8 new high-impact communications channels which drove 2.5 billion customer impressions
Streamlabs - Product Manager (2017 - 2018)
Directed the production of consumer software, web & mobile products
• Launched the largest library of free overlay themes in the world leading to more than 6.5 million installations in 1 year
• Launched mobile “Remote Control” app, allowing streamers to control Streamlabs OBS with a mobile phone
• Increased mobile MAU by 416% in 3 months (from 36k to 150k)
PucaTrade Inc. - Chief Executive Officer (2011 - present)
Conceptualized, designed, and managed the first asynchronous trading platform for collectible trading cards
• Acquired 175,000 users in a three-year period
• Facilitated 9.5 million trades with transaction value of $35 million
• Hired & managed 25 employees concurrently over 4 departments
• Personally directed the entire website development process
• Successfully ran two crowdfunding campaigns to raise $75k
We Are Signs - Founder (2008-2011)
Founded and ran an artist-driven not-for-profit silk-screening company
• Collaborated with artists and non-profits globally in support of the weekly production of limited-run shirts
• Directed marketing, finance, CRM, and inventory production for fashion-oriented e-commerce platform