6.5M installs.$38M. Year one.

ROLE

Head of Growth, Senior PM

TEAM

7 direct reports

JOINED

Employee 14 of 100+

OUTCOME

Acquired by Logitech

$38M

new revenue, year one

6.5M

theme installs, year one

$50M+

donated through Charity

1.5K+

nonprofits onboarded

THE PROBLEM

New streamers wanted to look professional on day one. Custom overlays cost hundreds and took weeks.

DECISIONS & TRADE-OFFS

Free to install.

Trade-off: Volume first; revenue rides on the premium upsell rather than the theme.

Creators get paid.

Trade-off: A revenue share cut margin but kept the library growing with quality work.

One-click install.

Trade-off: Deep coupling with the desktop app, in exchange for zero setup friction.

SAME PLAYBOOK, NEW CAUSE

Then we pointed it at nonprofits. $50M+ raised in three years.

ALSO SHIPPED

+41%

broadcast software market share; 4.2M new users

+460%

KPIs and revenue, web video editor rework

+416%

mobile user acquisition; 150K MAU in a quarter

+12%

revenue from a new recommendation engine